Young companies always face development challenges. They have difficulty finding customers, markets, and communicating with customers. For this reason, the best solution would be to turn to experienced professionals who will help solve the problem at a minimal cost.

Features of development for young companies

For the youngest start-ups, the best opportunity to create long-term value is to find customers to test product-to-market fit. Among the main features are the following:

• Start-ups at an early stage need the support of specialists to be of value in the long run.
• At the initial stages of a business, it is crucial to attracting potential customers using the available tools.
• The basis for building a start-up is an investment and a thorough study of a business strategy.

There will be no business in a few years if an early-stage start-up cannot find support within a few months, so the value that is “long-term” for early-stage companies can be realized in a relatively short period. Engaging customers, users, or early adopters to validate a need for a product helps confirm whether the business has a solid foundation to build on for the future. Accordingly, the role of business development at the very early stage of a start-up is often centered on the interface between sales and product development.

Company foundation and start-ups

Early-stage business development is often so integral to starting a company that it is primarily the responsibility of a sales-focused co-founder or CEO. At the same time, a company with more domain experts than business expertise on its founding team may prioritize hiring an experienced business professional early, allowing the founders to use their experience where it is best applied. Business development in a company at an early stage is focused on building a solid foundation that will allow the product to become a company.