Different strategies are used in business development. Everything depends on the goals of the company, the industry on the direction. An experienced development specialist will select a development plan that will help achieve results.

The main task of business development is to create company value. To do this, they develop long-term relationships with partners and customers and expand their influence on the market. I use social networks, referral systems, and partnerships for business development. A combined strategy that combines several types of products is increasingly being chosen.

What you need to know about the combined development strategy

The main advantage of combined strategies is that the strengths of one option cover the weaknesses of the other. You can use:

• social networks and telephone communications;
• referral systems and content;
• sponsorship and intellectual leadership.

This way, it will be possible to reach a larger audience and create value for the company. When choosing a combined strategy, all points must work perfectly. Even small mistakes can lead to failure.

You can make one strategy the main one and the other as a boost. This approach will help in effective development and eliminate possible errors.