One of the tasks of a business development analyst is to work on increasing the brand awareness of a company. But what is brand awareness, and why is it important when growing a business? Check out the article to learn more.

What Is Brand Awareness?

Brand awareness shows your target audience’s familiarity with your brand and how easily your consumers recognize it. Brands that develop high brand awareness are typically referred to as “trendy” or “popular.” Brand awareness is especially important in the early stages of business development.

Why Is Brand Awareness Important When Developing A Business?

Most people often focus only on metrics that can be compared or converted to numbers, so it’s easy to track progress. A specialist can look at the sales chart; if they increase, it’s a good sign. Brand awareness cannot be measured, yet it’s extremely important for growing a business. Here are just a few reasons why it matters:

• Brand awareness creates trust between the consumer and the company.
• Brand awareness creates association so that consumers immediately think about your product.
• Brand awareness builds brand equity which stands for positive or negative experiences.

One great example of high brand awareness is Google. When someone doesn’t know the meaning of a concept or term, they often hear from people, “Google it, and you’ll learn more.” They don’t say “Search on the Internet,” they say “google it.” Millions of people associate the Internet with Google! So, that’s why brand awareness is important when developing a business.