Development experts understand all the intricacies of “business development” and know many successful procedures. Below, they’ll share some oft-overlooked business development tactics they think more companies, including yours, should take advantage of.
Some exciting solutions for company development
We suggest you take a closer look at the following development tactics:
- Social selling: for most, social selling is nothing more than a good idea. Sales teams see this as the responsibility of the marketer. Social selling is overlooked and underused in B2B sales organizations.
- Building deep relationships with customers: One of the recurring questions in any business right now is the sudden surge of technology, but is that really what the customer wants? Technology can be great for measuring profitability and other metrics, but most sales organizations need to go back to building relationships manually.
- Seeking feedback: business development professionals should seek feedback at every step of the process, even if they don’t close a sale, because customer experience is everything. Treating people right is everything. Reviews drive future behavior, and your front-line salespeople should manage these online reviews in the same way that CX teams do.
- Revenue assurance: it connects all customer care teams along the buyer journey and ensures that every touchpoint, virtual or human, delivers the same high-quality customer experience.
Companies often do not take all advantages of non-business development employees. Teaching these people how to identify business opportunities, ask the right questions to potential customers they might meet, and bring those opportunities to the attention of business developers can provide a pleasant surprise for a company to grow its business, boost morale, and strengthen teamwork.